Monday, January 29, 2007

The Apprentice LA: Shut UP, Marissa!

Team Arrow now joined by Surya refocused the efforts and at long last pulled off a win.

The task was to create a new "bowl" for El Pollo Loco, a popular fast food style Mexican restaurant.

Arrow came up with and aggressively promoted their Chicken Tortilla Bowl.

Kinetic and the oddly named Paradise bowl could not compete and the team was sent to Tent City after a huge loss.

Last year's winner Sean was on hand this week and cited poor marketing and POS strategies as being the downfall for Team Kinetic. I wish he would have tasted the food, because I suspect the reason for the loss is that putting Mango in a chicken bowl just sounds gross.

In the boardroom, I was disappointed that again no one focused on the product itself for being the reason for the loss. All attention is on Marissa and she defended her position by making the most classic of all the Apprentice mistakes.
Not shutting up.

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